What are the meta tags and its role in search engines?
Role of Meta Tags in Search Engines
Meta tags are a type of content which tells search engine, what this particular page is all about. This is a part of On-page SEO and use of search engines only. There are four types of Meta tags which is used for SEO purpose.
Meta Title Tag
Meta Description Tag
Meta Keyword Tag
Meta Robot Tag
Title Tag:
The title is the snippet description of the web page content and as per the Google guide lines, character limit should not be more than 50-60 characters of 512 pixels wide. If the tile will be longer then it will not properly show in search engine results. IT will show "..." after the title and it indicates that the character length or size is not appropriate or according to the rules. Title tag plays vital role in search engine rankings. It often used by search engines to display in their search result pages. See the below image:
Implementation of the meta tag is not a very big deal if, you are a technical person. If you are a nontechnical person then, you have to take help any technical guy to implement. These tags just used for search engine bots not for the visitors. It appears in three most important places: search engine result pages, external websites and browsers.You can see the example coding of title tag below:
<head>
<title>Example Title</title>
</head>
These codes implement on the backend of the website in between the head section. It's my opinion that does not use keywords in the title more than two times. For example:
This is not a right practice.
Website Development | Website Development Services - Brand Name
Title should be:
Website Development Services - Brand Name
Description Tag:
The description tag is a concise description of the web page content and its mainly use on search engine results pages (SERPs). Character limit of meta description is, from 150 to 160 characters. In the meta description, we need to put our keywords very intelligently. Always ensure that the description should make the sense. Do not put keywords directly in the description, otherwise, there is chances, its impact negatively to the website. Meta description is not only used for SERPs, but also important for the searchers. It gives searchers little idea about the web page if the this is the exact information, what he/she is looking for.
Code Sample
<head>
<meta name="description" content="This is an example of a meta description. This will often show up in search results. ">
</head>
Same like meta title tag it often used by search engines to display in their search result pages.
Meta Keyword:
Meta keywords are used to optimize the related keywords. Now a day it is not a good practice to implement keyword tag in the website. Many of Search engines ignored meta keywords some years ago. I am not sure, but maybe Yahoo used it in their search results.
Example Code Use
<meta name="Keywords" content="SEO, search engine optimisation, optimization" />
Robot Meta Tags:
Robot meta tags are utilizing to know search engines to index the web page but, do not follow any links, if for some reason, the website owner does not want the page to appear in the search engine results page, but, want search engine follow the links on this page.
Example Code;
After implementing the follow robot tag the spider will not only index the first web page (Home Page) but, also index the other webpages of the website.
<meta name="robots" content="index, follow">
<meta name="robots" content="index, nofollow">
When you implement the following robot tag, it means, the spider will now only look at this page and stops there.
<meta name="robots" content="noindex, follow">
By implementing this code the spider will won't look at this webpage and also not crawl through the rest of your web pages.
<meta name="robots" content="noindex, nofollow">
Meta tags are the most important part of the SEO and we need to put them very intelligently on the website. You can take the help of Digital Marketing Experts to create and implement meta tags.
Crafting an optimized SEO description is a dynamic process that requires a combination of strategic thinking and adaptability.
ReplyDeleteSEO title tag is not only a beacon for search engines but also a gateway for users to explore your content
creating a SEO website design that not only looks appealing but also performs well in search engine rankings is crucial. The structure of your website plays a pivotal role in its SEO success.