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Showing posts with the label What is Search Engine Optimization

What are the technical changes required to make the website SEO friendly?

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Things we need to know before we go for SEO To make the website SEO friendly, we need to make some technical changes in the website through HTML. Before I brief about the technical changes we require, let me tell you a bit about the source codes. Source codes are just the codes that web browser reads and identify that how to display your website and search engines read and identify what your website/webpages is all about. What type of content you have used in your websites. If the source codes are implemented correctly, then the browser will appear your website design in the browser perfectly and the user will love to spend much time on your website rather than the website with poor design or bad sources codes. I would like to explain with three examples; Eg 1; If you are looking for information about the new launched car and you find some web pages in the SERP those have good text content but there are no images and videos for the car. Eg 2; Some website with good text an...

Importance of Domain Name and the URLs in SEO

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To understand the importance of domain and the URL in SEO, I would like to tell you What is Domain name and what are the URLs? Domain Names: A domain name is an identification string that defines the territory of administrative autonomy authority or control within the Internet. In simple language, it is a human-readable Internet addresses of websites. Domain name includes two parts: 1. Domain Name (Unique Name) 2. Top Level Domain (.com, .net, .org, .edu etc..) Subdomain is a part of the main domain, it is used to organize the various functions of the website. For eg; www.google.com is a main domain and in www.news.google.com, news is a subdomain of the google.com. Combo of the DN (domain name) and the TLD (top level domain) is called root domain. The URL includes HTTP (Hyper Text Transfer Protocol) or HTTPs (Hyper Text Transfer Protocol Secure) but, it is not a domain name it's a protocol. URLs (Uniform Resource Locator): This is basically a web address of a World Wide...

What are the meta tags and its role in search engines?

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Role of Meta Tags in Search Engines Meta tags are a type of content which tells search engine, what this particular page is all about. This is a part of On-page SEO and use of search engines only. There are four types of Meta tags which is used for SEO purpose. Meta Title Tag Meta Description Tag Meta Keyword Tag Meta Robot Tag Title Tag:  The title is the snippet description of the web page content and as per the Google guide lines, character limit should not be more than 50-60 characters of 512 pixels wide. If the tile will be longer then it will not properly show in search engine results . IT will show "..." after the title and it indicates that the character length or size is not appropriate or according to the rules. Title tag plays vital role in search engine rankings. It often used by search engines to display in their search result pages. See the below image:  Implementation of the meta tag is not a very big deal if, you are a technical...

What is SEO (Search Engine Optimization)

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About SEO (Search Engine Optimization) SEO (Search engine optimization) is a process, which is used to higher up the website in terms of search enginge rankings (organic ranking) on the keywords which are relevant to the website. Search engine like  Google, Bing, Yahoo and other web search tools. Search Engine Optimization is a part of Internet marketing strategy, with this strategy/technique you can enhance the visitor/traffic for your websites and these visitors can be converted into customers. It is all about Optimizing a website in different search engines, it include On-page and Off-page optimization. On-page optimization may involved in editing its content, HTML and associated coding to increase the relevancy of specific keywords to the website. And also, help website to get indexed in search engines naturally. It plays a major role to improve the rankings of the website on the relevant keywords in the search engines. Off-page SEO is all about prom...