Importance of Domain Name and the URLs in SEO
To understand the importance of domain and the URL in SEO, I would like to tell you What is Domain name and what are the URLs?
Domain Names: A domain name is an identification string that defines the territory of administrative autonomy authority or control within the Internet. In simple language, it is a human-readable Internet addresses of websites. Domain name includes two parts:
1. Domain Name (Unique Name)
2. Top Level Domain (.com, .net, .org, .edu etc..)
Subdomain is a part of the main domain, it is used to organize the various functions of the website. For eg; www.google.com is a main domain and in www.news.google.com, news is a subdomain of the google.com.
Combo of the DN (domain name) and the TLD (top level domain) is called root domain. The URL includes HTTP (Hyper Text Transfer Protocol) or HTTPs (Hyper Text Transfer Protocol Secure) but, it is not a domain name it's a protocol.
URLs (Uniform Resource Locator): This is basically a web address of a World Wide Web page. Colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.
Below diagram may help to understand more:
From SEO point of view, both domain name and URLs plays a vital role for enhancing the rankings in Google SERP.
Suppose, you are a SEO company and want to be on the top of SERP. First of all try to get the domain name that includes your main keyword (SEO agency in Delhi, India). If you want to target your keyword with particular location, you can use that location in the domain name as well. This will definitely help you with rankings.
If you are not able to get a domain name with your main keywords, do not worry, you can design internal pages for those particular keywords and design URLs for your main keywords. For eg;
www.example.com/web-development-services
You can make several urls and target each of your services/keyword with the help of other on page factor. I called it SEO friendly URLs.
Reason behind to make the URLs SEO friendly is that there are bright chances that you get a boost in Google SERPs, Because you are including keywords or phrases in the page name instead of ID number. This is one of the main factor and the seach engines may reward the page some sort of relevance.
So, Whenever you start promotion for your website make sure that the URL should be SEO friendly and content should be related to page. Write keyword rich content and take care of density of the keywords. Don't put much keyword in the content and do not forget to interlinked your website with the other pages of the website.
Domain Names: A domain name is an identification string that defines the territory of administrative autonomy authority or control within the Internet. In simple language, it is a human-readable Internet addresses of websites. Domain name includes two parts:
1. Domain Name (Unique Name)
2. Top Level Domain (.com, .net, .org, .edu etc..)
Subdomain is a part of the main domain, it is used to organize the various functions of the website. For eg; www.google.com is a main domain and in www.news.google.com, news is a subdomain of the google.com.
Combo of the DN (domain name) and the TLD (top level domain) is called root domain. The URL includes HTTP (Hyper Text Transfer Protocol) or HTTPs (Hyper Text Transfer Protocol Secure) but, it is not a domain name it's a protocol.
URLs (Uniform Resource Locator): This is basically a web address of a World Wide Web page. Colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.
Below diagram may help to understand more:
From SEO point of view, both domain name and URLs plays a vital role for enhancing the rankings in Google SERP.
Suppose, you are a SEO company and want to be on the top of SERP. First of all try to get the domain name that includes your main keyword (SEO agency in Delhi, India). If you want to target your keyword with particular location, you can use that location in the domain name as well. This will definitely help you with rankings.
If you are not able to get a domain name with your main keywords, do not worry, you can design internal pages for those particular keywords and design URLs for your main keywords. For eg;
www.example.com/web-development-services
You can make several urls and target each of your services/keyword with the help of other on page factor. I called it SEO friendly URLs.
Reason behind to make the URLs SEO friendly is that there are bright chances that you get a boost in Google SERPs, Because you are including keywords or phrases in the page name instead of ID number. This is one of the main factor and the seach engines may reward the page some sort of relevance.
So, Whenever you start promotion for your website make sure that the URL should be SEO friendly and content should be related to page. Write keyword rich content and take care of density of the keywords. Don't put much keyword in the content and do not forget to interlinked your website with the other pages of the website.
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