What is SEO (Search Engine Optimization)

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About SEO (Search Engine Optimization)
SEO (Search engine optimization) is a process, which is used to higher up the website in terms of search enginge rankings (organic ranking) on the keywords which are relevant to the website. Search engine like  Google, Bing, Yahoo and other web search tools. Search Engine Optimization is a part of Internet marketing strategy, with this strategy/technique you can enhance the visitor/traffic for your websites and these visitors can be converted into customers.



It is all about Optimizing a website in different search engines, it include On-page and Off-page optimization. On-page optimization may involved in editing its content, HTML and associated coding to increase the relevancy of specific keywords to the website. And also, help website to get indexed in search engines naturally. It plays a major role to improve the rankings of the website on the relevant keywords in the search engines.

Off-page SEO is all about promoting a website with the help of backlinks, or inbound links. It is a technique which is used to climb up the position of the site in different search engine results. Off-page optimization refers to those activities which is useed to spread out the content on different resources and generating backlinks. 

Below, are the list of the activities used for on-page and off-page SEO:

On-page Activities:

  1. Meta Tags
  2. Meta Descriptions
  3. Title tags
  4. Sitemaps (Sitemap.xml, Sitemap.html, ror.xml, urllist.txt)
  5. Robot.Txt
  6. Keyword Density
  7. Content Development
  8. Content Optimization
  9. URL optimization
  10. Heading Tags
  11. Image Alt Tags
  12. Canonical Tag
  13. 301 Redirection
  14. 404 Custom Error Page
  15. Website Navigation Structure
  16. Geo Meta Tags 
  17. Google Analytics Tool
  18. Google Webmaster Tool
  19. Bing Webmaster Tool
  20. Schema Markup
  21. Internal Linking
  22. W3C Validation
  23. Keyword Research


Off-page Activities:

Directory submission
Classified Submission
Social bookmarking
Article Submission
Press Release Submission
Blog submission
RSS Submission
Forum posting
Link Building
Reciprocal linking
Do Follow Blog Commenting
Guest Blogging
Infographic Submission
PPT Submission
PDF Submission

By doing on-page and off-page optimization strategically, you place your web at the top of the search engine results page.  

Contact with us at Digital Marketing Expertz for more information.


Comments

  1. Unknown6 February 2017 at 23:27

    Thank you for sharing. Its informative and full of information.
    seo melbourne

    ReplyDelete
    Replies
    1. googlerank11 July 2017 at 10:35

      Hi Victoria, thanks for your appreciation.

      Delete
  2. Unknown29 June 2017 at 04:57

    Hi, thanks for sharing the information, it is really helpful for the beginners as well... but, I did not see any post since a time period...

    ReplyDelete
  3. googlerank11 July 2017 at 10:37

    Hello Marina, thanks for your nice comments. I have published few more blogs.

    ReplyDelete

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